The Idea - Modern Shop

The

Logo

Our logo nestles different narratives within it. Drawn around the initials of the brand (TF) and inspired by the wings of Abbas ibn Firnas the first man who succeeded to fly.A bold attempt to freedom spreading his wings to go beyond the mountains.

The wings also show the band of olfactory directions that The Fragrance work with, unlimited and unconventional.

The

Bottle

Inspired by the Arabian stud that rises proud like a phoenix, the bottle is broad shouldered with a long neck. The sides has the letter Y in them to reflect the singularity and the personalisation of each bottle. Each bottle was made to revolve around “you” the client.

The

Cap

Inspired by the Column of Constantine “Çemberlitaş” which was built to commemorate the dedication of Constantinople on 11 May 330 AD.

Standing in all of its historic glory in Cemberlitaş Square. We used a similar design to crown our bottles.

The

Plate & Box

The plate has a mosaic of a the rough shape of gems and crystals, in its heart stands the crystal that inspired the perfume. The plates goes on the bottle and it’s enlarged on the box to match the size.

The golden box reflects the luxury of the brand. It’s shiny and sparkly just as the precious stones. The Simple design with a metal plate that has a colorful gem in the middle and the fragrance name. The two pieces have a line between them that indicates the color of the bottle.